Amplifying Influencer Seeding Efforts To Drive Engagement
why rad INTEL for the black tux
In 2023, the luxury tuxedo rental business was experiencing significant growth, but The Black Tux faced challenges in solidifying its leadership position. RAD Intel’s proprietary data + audience insights revealed that the brand wasn’t fully distinguishing itself from new competitors in influencer campaigns. The brand needed an edge.
To re-engage loyal customers and connect with a fresh, younger audience, RAD Intel was brought in to leverage its AI and Influencer expertise, identifying innovative ways to attract first-time tuxedo renters while strengthening the brand’s appeal.
“The Rad Intel solution has been an integral part of transforming and scaling our digital product offering...”
Matt sutton, cmo the black tux
Joining forces with RAD AI takes our world-class visual art marketing capability to the next level"
Kevin Klein
Before RAD INTEL
Legacy data and strategy was driving underperforming content strategies.
Audience segments were driven by rental occasions vs. deeper audience interests that are accessible through the adoption of language based AI.
Traditional Influencer identification was time consuming, biased and unreliable.
Content was developed and distributed across all channels before a rigorous analysis could inform quality, virality, memorability or emotional impact.
After Rad INTEL
Adoption of real-world, real-time language is the “new” standard to inform fresh content & platform strategies.
Audience segments are being driven by overlapping primary, secondary and cultural interests which drives more engaging content and platform performance.
Influencer discovery is being completed in 24 hours and is consistently aligned with overlapping audience interests which drive higher engagement and conversion.
AI-based, predictive content analysis informs creative direction before content is distributed on Influencer or branded channels allowing the brand to make revisions before content distribution.
RAD INTEL Results
By the Numbers
47,249
Total Engagements
2x
ROI
1,812,826
Total cross-platform views
47,249
Total Engagements
2x
ROI
1,812,826
Total cross-platform views
CAMPAIGN ACCOMPLISHMENTS
Remove All Doubt Influencer Marketing
Learn more about how our creative intelligence suite delivers quantifiable campaign ROI.
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