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Industry | Education

Bright Horizons Chooses RAD Intel for AI-informed Content.

Why RAD INTEL was Chosen?

Bright Horizons came to RAD Intel to guide and develop influencer content to increase awareness around their education centers across America.

The campaign used propietary creative intelligence that guided strategy for the entire activation.

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Why RAD INTEL was Chosen?

How we delivered a 654% engagement improvment.

We used our proprietary AI through Reddit to deliver creative intelligence prior to the campaign activation.

Language-based audience insights
Creative strategy by content and channel
Influencer reccomendations by predicted performance
AI-based hashtag insights
AI-based video, image & messaging insights

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Marketing Objectives

Deliver guaranteed reach, engagements and impressions.
Use RAD Intel's creative intelligence to deliver campaign-based audience insights.
Benchmark 6 months of the brands historical content performance on social and brand channels.
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654% Engagement Rate Improvement

Before RAD Intel

480K

Impressions

0.57%

Engagement Rate

27.3K

Total Engagements

Using RAD Intel

2.3M

AI-informed
Impressions

4.3%

AI-informed
Engagement Rate

98K

Total Engagements

RAD INTEL Results

By the Numbers

68

AI-Informed Content

We used RAD Intel creative intelligence to guide the entire campaign strategy including content creation.

18

Total Creators Activated

RAD Intel is used to validate campaign decisions and remove biased opinions about what the influencer strategy should be.

90%

AI-Informed Content

For this campaign, ensuring better audience alignment improved the engagement rate from .57% to 4.3%.

Get content authenticity with AI-informed influencers.