MGM’s Creative Intelligence: Supercharging Audience Engagement with Precision Storytelling

MGM Entertainment sought a deeper connection with diverse audiences across its entertainment verticals by leveraging RAD Intel's AI-powered creative intelligence. By linking content and influencer choices to real-time audience insights, RAD Intel helped MGM foster stronger, more meaningful connections across digital channels.

Key Challenges

Aggregating data from 5 social networks to identify the optimal creative strategy.

Benchmarking the brands historical content performance across owned and social channels.

Identifying influencers that have overlapping interests with the AI-informed persona.

Unparalleled Campaign Performance.

AI-informed creative intelligence delivers 6.1% engagement rate and actionable insights.

AI-based persona creation

Creative strategy by content and channel

Influencer reccomendations by predicted performance

AI-based hashtag insights

AI-based video, image & messaging insights

Insights and performance like nothing I’ve seen in the industry.”

Luca Zambello

Chief Executive Officer

~4X ROI Improvement

Before RAD Intel

480K

Views

0.57%

Engagement Rate

27.3K

Total Engagements

480K

Views

0.57%

Engagement Rate

27.3K

Total Engagements

Using RAD Intel

2.3M

Impressions

4.3%

Engagement Rate

98K

Total Engagements

2.3M

Impressions

4.3%

Engagement Rate

98K

Total Engagements

RAD Intel Results

By the Numbers

68

AI-Informed Content
We used RAD Intel creative intelligence to guide the entire campaign strategy including content creation.

18

Total Influencers Activated
RAD Intel is used to validate campaign decisions and remove biased opinions about what the influencer strategy should be.

90%

Better Audience Alignment
For this campaign, ensuring better audience alignment improved the engagement rate from .57% to 4.3%.

68

AI-Informed Content
We used RAD Intel creative intelligence to guide the entire campaign strategy including content creation.

18

Total Influencers Activated
RAD Intel is used to validate campaign decisions and remove biased opinions about what the influencer strategy should be.

90%

Better Audience Alignment
For this campaign, ensuring better audience alignment improved the engagement rate from .57% to 4.3%.

Industry | Entertainment

MGM Entertainment Establishes Community Connection with New Audiences Thanks to the Power of RAD Intel

MGM’s Creative Intelligence: Supercharging Audience Engagement with Precision Storytelling

Key Challenges

Unparalleled Campaign Performance.

~4X ROI Improvement

Before RAD Intel

480K

0.57%

27.3K

480K

0.57%

27.3K

Using RAD Intel

2.3M

4.3%

98K

2.3M

4.3%

98K

RAD Intel Results

By the Numbers

68

18

90%

68

18

90%

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