RAD INTEL KO's Performance Benchmarks for Crush Soda
The ask
Create authentic awareness among boxing fans and gamers of the Crush-Canelo XEO second screen experience by creating AI-informed TikTok moments.
THE SOLUTION
Use RAD Intel to activate TikTok influencers to create emotional content that deeply resonates with Crush-Canelo fight fans to deliver meaningful engagements.
RAD INTEL Results
By the Numbers
14%
Engagement Rate
733
Hours of platform engagement
14
Influencers activated
14%
Engagement Rate
733
Hours of platform engagement
14
Influencers activated
The Approach
RAD Intel technology identifies influencer matches based on social data, audience segments and lingusitic patterns.
Anchor selected personalities to the content and deliver shareable Crush-branded content to further demonstrate the power of the Crush-Canelo XEO gaming platform.
Audience Insights
AI analysis and audit of the audience engagement.
5x more likely to engage
Under 30 years old & LatinX
3x more likely to engage
Gym & fitness business professionals
4X more likely to engage
Boxing fans & competitive gamers
5x more likely to engage
Under 30 years old & LatinX
3x more likely to engage
Gym & fitness business professionals
4X more likely to engage
Boxing fans & competitive gamers
Remove All Doubt Influencer Marketing
Learn more about how our creative intelligence suite delivers quantifiable campaign ROI.
.png)
.png)