How Social Media Algorithms Work in 2023.
In this white paper, we analyze and delve into the intricacies of various social media algorithms, namely TikTok, Meta (Facebook, Instagram), Twitter, Reddit and LinkedIn.
The goal of this whitepaper is to shed light on the intricate workings of social media algorithms with highly actionable insights.
The goal of this whitepaper is to shed light on the intricate workings of social media algorithms with highly actionable insights.
Employs a "Suggested For You" approach that recommends content to users while suppressing the organic reach of distribution to encourage paid advertising.
The TikTok algorithm suggests new content based on user preferences and behaviors and mimics real life engagement. The AI encourages users to explore new interests whether it be from their connections or elsewhere.
The impact of massive layoffs has resulted in a notable increase in daily active users on LinkedIn. To better monetize this new influx of user growth, LinkedIn has incorporated a recommendation algorithm that suggests new content based on a user's previous interactions and interests.
Generative AI algorithms plays a crucial role in content discovery and recommendation on Twitter, ensuring users are exposed to a variety of engaging content.
90% of Redditors trust the platform to learn about new product recommendations. Whereas, 59% of the user-base on Facebook trusts the platform for that same purpose.